The global CEO of FrieslandCampina RoelofJoostenmet with Prime Minister Nawaz Sharif where they discussed possible opportunities to develop the dairy industry in the country through knowledge transfer and provision of nutritious value-added products amongst others. The Global CEO highlighted the need to explore partnership opportunities with the government to bring the local dairy industry at par with international standards and contribute to Pakistan’s dairy sector’s development.
FrieslandCampina is one of the world’s largest dairy companies owned by 19,000 member farmers, with annual revenues of more than EUR 11billion. FrieslandCampina provides dairy products to millions of consumers worldwide every day through its expansive global footprint with activities in over 32 countries, exporting to over 100 countries and employing over 22,000 people worldwide.Their global brands cater to a wide spectrum of consumers across several categories including dairy-based beverages, infant nutrition, yogurt, desserts, butter, and cheese. Some of its best-known brands include Friso, Frisian Flag, Peak, Dutch Lady, Alaska, and Rainbow.
The Prime Minister of Pakistan – Mian Nawaz Sharif commented on the occasion of the meet and said: “We believe this transaction will be instrumental in positioning Pakistan as an attractive investment destination for global companies and encourage others to follow. I am hopeful that this partnership will allow the Pakistani population to enjoy a wider array of affordable, high-quality dairy products for a healthier Pakistan. Improving the well-being of millions of our farmers is a cause that Pakistan has been focused on since its inception. I am convinced that this partnership will create tremendous long-term value for our dairy farmers”.
RoelofJoosten, Global CEO Royal FrieslandCampina N.V. commented: “The partnership with Engro Foods will accelerate FrieslandCampina’s vision for 2020. I am really looking forward to working closely with Engro Corporation, Engro Foods, and the Pakistani authorities on elevating the dairy sector to provide healthy and nutritious dairy products for the Pakistani market.Friesland also looks forward to working with the authorities to establish a level playing field in import and export of dairy products, for example by ensuring realistic and competitive import charges enabling import of value-added dairy products.This will contribute to the development of the whole country, benefit consumers and dairy industry alike.”
The discussion further revolved around the development of the Dairy Sector in Pakistan through alignment federal and provincial food laws and implementation of national standards. The meeting also discussed the need to regulate the loose milk industry which is fraught with issues such as adulteration posing a health hazard for consumers and the subsequent requirement for introduction of minimum pasteurization laws to ensure the provision of nutritious and healthy milk to consumers.
In addition, the group CEO also raised the issue of the abolishment of regulatory duty on powder milk imports along with curbing activism and campaigns by various authorities to wrongfully mislead the unsuspecting consumers about the safety of packaged dairy products.
In December 2016 Engro Corporation (ECORP) entered into an agreement with FrieslandCampina for the sale of 51 percent of the Company’s shareholding in Engro Foods (EFOODS).With a spectacular track record of success spanning over a decade, Engro Foods has played a pivotal role in offering Pakistani consumers hygienic, nutritious and affordable dairy products through its brands Olper’s, Tarang, Dairy Omung and Omore.