Greenstar Social Marketing (GSM), an independent network member of Population Services International, has launched its ‘Sathi Jeet Ka Sultan’ campaign, where people are encouraged to courier empty wrappers of Sathi with their name, address & copy of NIC to win amazing prizes.
To promote the campaign, GSM will also be conducting on ground ‘Sathi Jeet Ka Sultan’ float activities in more than 35 towns, where people will be treated to live music, interactive games i.e. Virtual Reality based games, and other entertaining activities, while also receiving education about family planning and the proper use of contraceptives.
This promotional campaign is carried out annually by GSM with millions of Pakistanis participating in a bid to win prizes i.e. bikes, mobile phones, generators, etc.
Consumers need to mail the empty packs to PO Box #12558. GSM will announce the winners of the campaign through a lucky draw in end of March 2017.
GSM has a proud history of playing an important role in improving the reproductive health of Pakistanis by increasing access to full and accurate information, quality services and a wide range of products.
GSM offers two male contraceptive brands, its flagship and market leading brand, Sathi, which enjoys 70% of the overall market share, and its second brand, Touch, which targets high-risk groups to prevent diseases.