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In a push to simplify the Digital experience and making internet onboarding easy for a largely unconnected population, Mobilink has gone ahead with GSMA’s Mobile Connect as a de-facto enabler for seamless online experiences.

The decision to be a part of this global initiative was also made keeping in mind Mobilink’s commitment to a digitalized nation by empowering locals to embrace a digital lifestyle, while protecting its subscribers from the growing number of fraudulent activities and scams online.

“We’ve chosen Mobile Connect to simplify the lives of our 36 million plus subscribers by offering a single mobile identity at the core of our online experience. It addresses the vulnerability of online passwords, while also respecting online privacy,” said Aamir Ibrahim, CCO – Mobilink.

Mobile Connect is a universal log-in solution and opens up doors for easy sign-up, authentication, consent-based attribution and on the fly authorization of transactions. GSMA studies show that 86% of people leave a website when asked to register, making it a major barrier to entry. By simply matching the user to their mobile phone, Mobile Connect allows them to log-in to websites and applications quickly without the need to remember passwords and usernames. It’s safe, secure and no personal information is shared without permission.

 “Forcing users to create e-mails as their identifiers and remembering multiple passwords adds a layer of complexity that makes it very hard to connect to services online,” said Maaz Zahid, Head of Digital Channels – Mobilink. “A mobile-based authentication solution makes the online experience much simpler, secure and easy.” 

Mobilink, being amongst the first globally to come onboard with Mobile Connect, as showcased at the Mobile World Congress, believes this to be a positive step in taking Mobile Identity to the heart of all Digital Engagements. Through the adoption of this solution to for its subscriber, Mobilink looks to open up a whole new set of possibilities over online retail, financial transactions and platform signups. For now, Mobilink subscribers can sign up to online services like Rozee.Pk and Homeshopping.Pk through Mobile Connect with more new service providers coming on board in the near future.

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