Promoting the continuing emergence of innovation, wi-tribe sponsors 8th P@SHA ICT Awards 2011

Karachi – 4th October, 2011: wi-tribe, Pakistan’s No.1 broadband company, takes the Silver Sponsorship for P@SHA ICT Awards (PICTA) 2011, now a second year in a row. wi-tribe and Pakistan Software Houses Association (P@SHA) share a common vision of elevating Pakistan’s ICT industry to new heights, where it continues gaining recognition beyond borders. P@SHA ICT Awards have become the flagship event for Pakistan’s IT & ITES industry, recognizing and celebrating innovation within the country’s technology sector.

At this year’s event, scheduled for Thursday, 6th October, 2011 in Karachi, wi-tribe will also broadcast the event live over the internet and provide free Wi-Fi for the guests and participants of the ICT Awards 2011. Twitter users can tweet and monitor event related chatter using hash-tag #PICTA.

Forging a long-binding relationship with the industry, wi-tribe is proud of the effort and energy invested by the P@SHA team, a recognizable force promoting Pakistan’s ICT sector that contains both young technologists and well-established corporations.

Speaking about the partnership, wi-tribe Pakistan’s CEO, Mustafa Peracha said, “For wi-tribe, partnering with P@SHA is a logical alliance. As an organization, wi-tribe is actively advocating Pakistan’s ICT sector by promoting broadband penetration; a tool proven to generate social and economic transformation across any country.  While P@SHA provides a platform for promoting, protecting and developing the software industry in Pakistan, wi-tribe is focused on creating endless possibilities by becoming a key enabler for an enriching internet experience.”

Commenting on the collaboration, P@SHA’s President, Jehan Ara said, “We are delighted that wi-tribe has once again shown its commitment for P@SHA ICT Awards 2011. wi-tribe has always shown tremendous zeal when it comes to making a positive contribution towards the industry’s development. We look forward to this year’s partnership and for their continued support of the ICT industry.”

At P@SHA ICT Awards 2011, nominations have been segregated in 18 different categories. Now in its 8th year, P@SHA ICT Awards aim to provide recognition to software and service applications that have been developed in Pakistan by providing companies an opportunity to gain local, regional and international exposure through on-going promotional activities. The event is meant to acknowledge creativity, innovation and excellence in the Pakistan’s Information and Communication Technologies sector.

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