Prior to the start of the Singapore F1 Grand Prix night race, TAG Heuer ambassador, Vodafone McLaren Mercedes and current F1 World Champion Jenson Button officially opened the new TAG Heuer boutique at Marina Bay Sands, the 5th one for the brand at Singapore. For the ceremony, Jenson Button was joined by Mr Tay Liam Wee, Chairman and Group Managing Director of Sincere watch limited, Mr Ong Bang, CEO of Sincere Fine Watches South Asia, Jean Christophe Babin and Jean Marc Lacave.

After this ceremony where he met with some media for photo and interview, Jenson Button started the TAG Heuer 150 year’s celebration party. He received onstage the special Singapore limited edition of the Monaco Chronograph, produced at 100 pieces only for the Grand Prix. Japanese Model Jessica Michibata, Jenson Button girlfriend was given on stage by Jean Christophe Babin one of the 250 pieces of a Formula One Lady’s Ceramic Full Black Diamonds, the 1st ever Singapore Limited Edition timepiece made especially for female clientele.

The number 1 piece of the two Singapore limited editions will be donated together with the official racing helmet from Jenson Button for the MILK (Mainly I Love Kids) fund charity dinner organized by Sincere Fine Watch at the end of October. For the period of the Grand Prix, TAG Heuer will promote its motorsport DNA with different print and outdoor advertising, window animations featuring Lewis Hamilton and Jenson Button, and a TAG Heuer Formula 1 exhibition at Marina Bay Sands.

TAG Heuer wish all the best both to Jenson and Lewis for the Grand Prix this week end !